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soni. presents: “I’ll Keep Going.”

soni. is an artist and producer who has recently released a brand new album titled "I'll Keep Going." This new work features ten songs with a lo-fi flavor. Each track has something special to offer, as the album explores chill-wave, jazz-hop, and so many other styles, highlighting soni. 's production versatility.

The compositions on this album feel alive and spontaneous due to the way sonic. combines different elements to create a powerful and evocative blend of sounds. From recordings of rainfall to spoken words, these sounds come together beautifully, making for a sense of realness. The ambiance samples and additional elements are embedded in the music, giving it a tangible quality. On the album, Soni. skillfully blends downtempo rhythms, ambient pads, and mellow hip-hop grooves to create a sonic experience that's smooth and relaxing but also very spontaneous and fresh.
The opener, "nice to meet you." is a perfect mood-setter. It feels like a great introduction to the sonics of this album, and it introduces the audience to soni. 's approach. 

Soni's hallmark production technique is on full display as layers of ethereal synth pads, finely attenuated drum sequences, and an array of thoughtfully curated samples converge to create a deeply immersive set of layers.
The song "haze." is one of the most notable moments on the album. The drum beat is soothing and spacious, with a fat snare and some articulate hi-hat patterns. This rhythmic foundation intertwines seamlessly with the deep ambiance in the background, bringing an intimate and nostalgic touch to the track.

 The song "keep looking." is intriguing due to its breakbeat influences and unique use of percussive sounds to counterpoint the melodies and rhythms in the main drum track. The samples in the song offer an organic twist, adding more to the vibe of this release.
The song "detached." is another highlight. This is a more laid-back composition with a nocturnal atmosphere, the kind of tune that would be amazing to listen to on an evening drive with the windows rolled down. 

The song "honestly." has a different feel, reminiscent of 90s trip-hop (Think Portishead or Massive Attack). The music is absolutely mesmerizing, with its tapestry of rhythms and ethereal melodies. The vocal samples add some unexpected sonic textures, which merge well with the mood of the composition. Selecting and manipulating grooves and melodies can be challenging, especially when the goal is to create a seamless vibe. However, soni. rose up to the task, creating a wonderful piece of music. 

Last but not least, the song "ikigai." emphasizes the beautiful complexity of the jazzy electric piano chords, and it offers some organic samples to spice up the formula. The song unfolds gently, cutting through the sound of a rainy night. It is exactly the kind of track you'd want to listen to when the weather is dreadful outside but you're indoors with a warm drink, staring at the rain from the window at night. The sound is mellow and inviting, with a gentle flow that feels very immersive.
Ultimately, "I'll Keep Going" stands out as a great example of what it means to create a fantastic lo-fi record with personality. There is a lot going on here, and the artist managed to endow the music with a varied approach while retaining his signature twist. Staying true to some of the staples of the lo-fi genre, "I'll Keep Going" draws its charm from its imperfections and nostalgic appeal, offering a seamless retro vibe. Listeners who enjoy the sound of producers such as J Dilla, Dead Rituals, Nosaj Thing, or Flying Lotus should definitely give this one a go!

Seamlessly melding the realms of trip-hop and lo-fi, this album stands as a testament to Soni's production chops, elevating his vision and providing a personable outlook on the lo-fi genre. Maintaining the genre's intimate charm while exploring new ideas is something that most take for granted, but very few artists actually do. Thankfully, soni. has the ability and willingness to keep an open, experimental attitude that feels refreshing and memorable.

Find out more about soni. and do not miss out on "I'll Keep Going," which is currently available on some of the best digital streaming services, including Spotify.


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