Skip to main content

5 Things To Consider When Sending Your Artist EPK

 



An artist EPK ("Electronic Press Kit") is an essential component of promotional campaigns for artists. Think of it as a set of materials that media outlets can use for coverage. For instance, a blog might need a photo, an artist bio, and listening links to create a post about an artist putting out a new record.


An artist press kit should feature all the essential information to make getting coverage easier. A lack of information will turn off most blogs, radios, and playlists. For this reason, you want to make it as easy as possible for them to access your content. This article explores five things to consider when sending your artist EPK and a checklist of what to include. Keep reading to learn more.


01: Know When To Send Out An EPK


When promoting an artist, do so with a set goal in mind. It's critical to use events to generate momentum for newsworthy features. By "events," I mean anything like an upcoming single release, a new album, an anniversary, or an upcoming show. Sending out a general introduction to an artist seldom works well.


02: Keep it concise


"Less is more" when it comes to written content. An artist bio and a press release are essential features of an electronic press kit for musicians. However, they shouldn't be very long. Aim for something within the 200 words range. 


A compact piece is more palatable for readers, and it is also more enticing to media outlets. To be blunt, nobody cares about the story of your life if you aren't an established act yet. Mentioning accolades, streaming numbers, and self-praise is also counterproductive and frowned upon. Focus on the goal of your EPK instead. You have a new song out. What's the story behind it? Why should people check it out? Make sure the content is well-written and appropriately formatted. Goofy grammar and poor formatting make for a bad first impression!


03 Option Paralysis


Artists should keep up with as many social media platforms as possible. Still, you should focus on a small group of core links to promote with more emphasis. Instead of including a long list of social media or streaming links, focus on 2 to 4 essential links for platforms to work with.


04 The resolution of your photos is too high


Many artists send massive image files with artwork and pictures. Media outlets aren't looking for the maximum resolutions. Make sure to convert your images for web use to avoid flooding your receiver's inbox with heavy files. In addition, you should adopt a file naming system for the sake of clarity. If you have an artwork file, name it "artist name-release name-artwork," not something random.


Keep high-resolution images handy and be ready to deliver if they ask.


05 Include correct and up-to-date information


An artist EPK should include the following:


  • An artwork cover for the release you're promoting
  • A high-quality photo of the artist
  • A short artist biography
  • A brief press release about the release you're promoting.
  • Contact details (of the artist, manager, or press representative)
  • Listening link (Youtube, Spotify, Soundcloud, Bandcamp...)
  • An MP3 version of your release for private download (Don't send high-res audio files unless asked)


These are the key things to consider to maximize your EPK. Shoot me a DM if you have any questions. If you need assistance with a bio or press release, I can help with that!

Labels:

Comments

Post a Comment

Popular posts from this blog

Dead Rituals explores the link between shoegaze and post-punk on "How Easily"

"How Easily" is a new single by Dead Rituals , the post-punk outfit led by singer-songwriter Andrea Caccese.  With its unapologetic rawness, this song encapsulates the essence of punk while infusing it with the nuanced ambiance of shoegaze. From the opening notes, " How Easily " is relentless and energetic. The driving rhythm section provides urgency and momentum, with a throbbing bass line that drives the song. The wall of guitars takes center stage in "How Easily," weaving a hazy tapestry of distortion and melody. The sharp, biting guitar riffs surge through, contrasting with the ambient textures serving as a backdrop.  Amidst the chaos, Caccese's guitar work occasionally dips into atmospheric textures, introducing elements of shoegaze into the mix. These ethereal moments contrast the track's abrasive nature, adding a touch of introspection and depth. Listen via Spotify or Bandcamp .
Post a Comment
Read more

Dead Rituals released a stripped-down acoustic take on "How Easily"

  Dead Rituals   (artist-producer Andrea Caccese) released a single titled “ How Easily ” back in June. The song delves into the passage of time and the uncertainty of the future as we move on.  "How easily we forget our hopes and dreams," Caccese sings with resignation - An attempt to reignite that spark that's slowly fading away as our days go by. While the lyrics might appear like a gesture of surrender, the instrumental has plenty of fight left in it. " How Easily " combines the mist of shoegaze with the roaring angst of post-punk, tipping the hat off to artists such as Slow Crush , Narrowhead , or even Nirvana . The newly released acoustic version of the song brings a contrasting view, stripping it all down to its bare essentials. With nothing but vocals and guitar, the urgency of the original remains, but a newfound level of intimacy takes center stage.  Spotify / Bandcamp / Youtube
Post a Comment
Read more

Dead Rituals deals with the pain of feeling trapped, with their shoegaze-inspired single “Prisoners.”

  "Prisoners" is a hauntingly beautiful song by Dead Rituals . The track highlights the band’s post-punk edge while still bringing its shoegaze roots to the forefront. The throbbing bass line locks in with the drums, as the soaring guitar and vocals fill the room with so much ambiance and depth. The song speaks to the experience of feeling trapped in circumstances that seem impossible to escape. Despite its melancholy tone, "Prisoners" is ultimately a hopeful song. It acknowledges the pain of feeling trapped but also encourages listeners to break free from their self-imposed limitations.   Overall, "Prisoners" is a moving and thought-provoking song that will resonate with anyone who has ever felt trapped. Its haunting melody and poignant lyrics make it a standout track in Dead Rituals' discography and a must-listen for fans of introspective indie music. Check out "Prisoners" on Spotify.
Post a Comment
Read more